Toshiba America 2015 North American Frost & Sullivan Medical Imaging Company of the Year

Frost & Sullivan (Mountain View, CA, USA) has awarded the 2015 North American Frost & Sullivan Medical Imaging Company of the Year award to Toshiba America Medical Systems (Tustin, CA, USA). The company is recognized for excellence in its growth strategy and implementation, a high degree of product and technology innovation, and leadership.

Toshiba America Medical Systems manufactures radiology and cardiovascular systems, including Computed Tomography (CT), Magnetic Resonance Imaging (MRI), X-Ray, ultrasound, and cardiovascular equipment, and provides clinical diagnostic imaging research services.

According to Frost & Sullivan, Toshiba has adopted a new value-based business model that enables customers to use their vendor as a growth partner. This new partnership approach benefits Toshiba’s customers, and provides a sales outlet for its premium products and technologies. The award recognizes Toshiba for excellence in growth strategy and implementation, a high degree of product and technology innovation, and leadership.

Frost & Sullivan Industry Principal Nadim Daher, said, "Toshiba's move toward establishing value as the foundation of the organization is a massive undertaking, involving the restructuring, training and education of internal teams across business units—all the way from R&D to customer support. The company has acknowledged value as a Mega Trend and has prioritized aligning its business model with the evolution of customers' purchasing processes. Importantly, Toshiba's brand equity is rising in the marketplace among both departmental and enterprise-level customers, thereby encompassing various stakeholders in large-scale medical imaging investments. More provider organizations are choosing Toshiba, as the company goes beyond the role of supplier and partners with them to help them achieve their business goals."

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