Competitive Pricing Imperative for Asian Digital Radiography Market

Digital radiography (DR) and computed radiography (CR) healthcare delivery and service markets in the Asia-Pacific markets are increasingly focusing on systems that bundle the benefits of reduced radiation, seamless workflow, safety measures, and attractive pricing. These are the latest findings of Frost & Sullivan (Mountain View, CA, USA), an international market research firm.

The Asia-Pacific zone accounts for more than 60% of the world's population, which translates to a wide patient pool and increased procedure volume. Furthermore, most countries in this region are positioning themselves as medical tourism destinations. This will prompt healthcare providers to adopt DR and CR for their significant benefits of high throughput, higher-resolution diagnostic images and improved patient comfort. But hospitals and healthcare providers take longer to decide on purchases, as the considerable capital outlay demands demonstrable return on investment.

Among the inherent benefits of Both DR and CR technologies are reduced recurring costs towards film, cassettes, and chemicals, since digital technologies eliminating the need to develop X-rays, which, in turn, has an added benefit of a lower negative impact on the environment. Both are also capable of capturing and processing images at a speed of 10-20 seconds. As a result, Frost & Sullivan estimate that the Asia-Pacific digital and computed radiography market will earn revenues of about USD 776.5 million in 2017.

“The Asia-Pacific has traditionally been a cost-sensitive market. The presence of several domestic manufacturers and the region's low production costs ensure that the products are competitively priced,” said Frost & Sullivan Healthcare Consultant Poornima Srinivasan. “Countries such as China, Malaysia, Thailand, and Indonesia are particularly lucrative markets for DR and CR.”

“As the Asia-Pacific market focuses on providing quality healthcare comparable with developed countries, offering innovative and affordable products appear to be the best way ahead,” added Ms. Srinivasan. “Partnering with local vendors that manufacture radiology-oriented or picture archiving communication system network will help improve market penetration.”

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