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Partnership Extends Teleradiology Capabilities to Emerging Markets

By MedImaging International staff writers
Posted on 23 Dec 2008
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Virtual Radiologic Corp. (Minneapolis, MN, USA), a leading global provider of teleradiology services, announced a technology partnership with Pro-Laudo, a teleradiology provider in Brazil. Under the terms of the agreement, Pro-Laudo will use vRad Enterprise Connect, Virtual Radiologic's teleradiology platform.

"The strategic relationship with Virtual Radiologic is an important step in building Pro-Laudo's market position,” said Dr. Felipe Nirenberg, cofounder and chief executive officer of Pro-Laudo. "In Brazil, an acute shortage of radiologists in non-metropolitan areas poses socioeconomic inequalities in healthcare delivery. With this technology partnership, we can devote our full attention to providing customers with quality patient care, and realize more quickly Pro-Laudo's growth potential as the major provider of teleradiology services in Brazil.”

The agreement is Virtual Radiologic's first Enterprise Connect agreement outside the United States, and will provide Pro-Laudo with increased efficiency and allow for rapid market penetration. VRad Enterprise Connect is the same teleradiology platform used by Virtual Radiologic's more than 130 affiliated practicing radiologists serving 16% of hospitals in the United States. Consequently, Pro-Laudo will be able to serve the emerging Brazilian teleradiology market with a full scale and secure solution, and will also provide Brazilian patients with access to Virtual Radiologic's radiology specialists.

"We are proud to support a pioneering company such as Pro-Laudo in building its competitiveness in the Brazilian teleradiology market,” said Ade Adeyemi, vice president and general manager of International Operations for Virtual Radiologic. "Our company has a great opportunity to revolutionize the practice of radiology throughout the world through our leadership in technology innovation and operational efficiency. VRad Enterprise Connect represents the most comprehensive and integrated teleradiology platform in the industry and was conceptualized as a global solution, adaptable to regional workflow and languages.”

Virtual Radiologic provides teleradiology solutions to radiology practices and medical centers worldwide. Utilizing proprietary workflow technology, Virtual Radiologic physicians perform preliminary and final read interpretations for emergent and non-emergent needs 24 hours a day, 7 days a week.

Pro-Laudo Teleradiology provides teleradiology solutions to public and private radiology practices and medical centers throughout Brazil and other Portuguese-speaking countries. Pro-Laudo radiologists perform preliminary and final read interpretations for emergent and non-emergent needs.

Related Links:

Virtual Radiologic
Pro-Laudo



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