Philips Medical Leads in U.S. Sales of Diagnostic Ultrasound Systems

Klein Biomedical Consultants (KBC; New York, NY, USA), a marketing and consulting firm, reported that in 2005 Philips Medical Systems' (Best, The Netherlands) ultrasound business unit took over the market leader position with a 26% share of the overall diagnostic ultrasound market in the United States. Philips outpaced market revenue gains with an annual growth rate of 12%, according to KBC.

The Klein Report tracks revenues and units by market segment for all manufacturers in the U.S. ultrasound market. KBC uses public information, primary research, and interviews with manufacturers to triangulate the data.

Despite a flat radiology marketplace, Philips grew its market share in this area by two points. In cardiology, according to KBC, market revenues grew 10% in 2005 mainly driven by sales of the Philips iE33. This result was Philips regaining its no. 1 market spot for cardiology in the United States with a 35% share of total sales.

"We are extremely pleased that we are being recognized for our leadership and growth. It is the combined efforts of all our talented employees that have brought us to this position and will carry us even further,” said Victor Reddick, senior vice president global marketing, ultrasound, for Philips Medical Systems.

Philips credits much of its growth in 2005 to the introduction of four new
systems in less than two years: the iE33, iU22, HD11, and HD3. "By learning from and focusing on the changing needs of customers, we have been able to offer the systems and technologies they need to provide better patient management and work more efficiently,” said Mr. Reddick.



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