Kodak Reorganizes Global Health Business

The Health Imaging (HI) Division of Eastman Kodak Company (Rochester, NY, USA) has announced a global reorganization designed to place more emphasis on HI's digital business and simplify its geographical regions, which will focus more on customer satisfaction.

A new Digital Solutions Business will include HI's digital radiography, computed radiography, medical printing business, and picture archiving and communications systems (PACS). Also included in this unit is HI's Analog Solutions Business, responsible for HI's core products for general radiography, mammography, and oncology.

In HI's new global structure, the United States, Canada, and Latin America have been consolidated into the Americas Area. The former European, African, and Middle Eastern regions have been combined with the former Asia and Japan regions to form EPMAR (for Europe, Pacific, Middle East, Africa, and Russia). In these units, efforts will be focused on marketing and sales excellence. Facilitating this focus is the transfer of business processes to the Global Operations and Customer Satisfaction group.

A new Strategy and Business Development unit will handle mergers, acquisitions, and venture relations. An E-Health Initiatives unit has been established that will lead the development of new business models for radiology and related services on the Internet. Kodak's recent acquisition of Lumisys and its subsidiary, AuntMinnie.com, provided the impetus for this move.



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