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Bracco Showcases Innovative Approach to Medical Imaging

By MedImaging International staff writers
Posted on 01 Mar 2023
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Image: Bracco has chosen the theme ‘Unlocking the Invisible’ at ECR 2023 (Photo courtesy of Bracco)
Image: Bracco has chosen the theme ‘Unlocking the Invisible’ at ECR 2023 (Photo courtesy of Bracco)

Bracco Imaging S.p.A. (Milan, Italy) is featuring a wide range of products and solutions for all key diagnostic imaging modalities at ECR 2023 and showcasing its latest imaging systems and applications as well as new contrast agents and services. Bracco and the European Society of Radiology (ESR) have announced a longstanding partnership and the theme chosen by the company at ECR 2023: Unlocking the Invisible.

Bracco is offering hands-on experience to attendees with some of its products to show how they can improve their imaging services. Presentations made by the company’s experts illustrate the latest imaging technologies, innovations, and applications. Bracco’s booth at ECR 2023 offers a visually stimulating experience, showcasing its innovative approach to medical imaging. Visitors to the booth can explore how Bracco is Unlocking the invisible with advanced imaging solutions. The company’s interactive displays highlighting cutting-edge imaging technologies include 3D images and videos that showcase the power of AI and sustainability.

A live Q&A is also available in addition to scientific satellite symposia, featuring world-leading experts in the field of radiology and from Bracco. These symposia provide an invaluable opportunity to learn about the latest advances in imaging technology and discuss the future of the medical field. They focus on a new age of MR contrast imaging, on ultrasound (CEUS) as an asset to improve the workflow of patients with focal liver lesions, and finally on Photon-counting CT: a new challenge for contrast administration.

In partnership with the ESOR association, Bracco is re-launching the Under 40 program, which provides young professionals with the opportunity to connect, learn, and grow. This initiative will help to foster the next generation of radiologists and enable them to make the invisible visible. Sustainability and AI are two other themes featured at the Bracco booth. Bracco believes that green radiology should be a priority in the medical community, and has renewed its commitment to developing innovative solutions that are both effective and environmentally friendly. At ECR 2023, the company is sharing projects and efforts in the field of AI, new approaches and tools that are reshaping the future of health care with the goal to provide physicians with the innovative tools they need.

"Our partnership with the European Society of Radiology (ESR) is incredibly valuable," states Fulvio Renoldi Bracco, Vice President and CEO of Bracco Imaging. "We are thrilled to have the opportunity to attend ECR 2023 to demonstrate our dedication to providing physicians with the tools necessary to make precise diagnoses for the benefit of patients. We are also excited to present new initiatives to support young radiologists in their training and growth. We intend to be close to our community not only through cutting-edge products, but also by offering support for ongoing scientific education."

“Bracco has been an important long-term partner of the ESR, particularly in the fields of education, which plays such an important role in how we progress as a profession,” says Adrian Brady, ESR President. “It’s fantastic to see this cooperation develop further at ECR 2023, where we are excited to see Bracco unlock the invisible.”

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