We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies. Cookie Policy.

Features Partner Sites Information LinkXpress
Sign In
Advertise with Us


Offers products, injectors and solutions portfolio for all diagnostic applications from constrast media to medical de... read more Featured Products: More products

Download Mobile App

Bracco Showcases Innovative Approach to Medical Imaging

By MedImaging International staff writers
Posted on 01 Mar 2023
Print article
Image: Bracco has chosen the theme ‘Unlocking the Invisible’ at ECR 2023 (Photo courtesy of Bracco)
Image: Bracco has chosen the theme ‘Unlocking the Invisible’ at ECR 2023 (Photo courtesy of Bracco)

Bracco Imaging S.p.A. (Milan, Italy) is featuring a wide range of products and solutions for all key diagnostic imaging modalities at ECR 2023 and showcasing its latest imaging systems and applications as well as new contrast agents and services. Bracco and the European Society of Radiology (ESR) have announced a longstanding partnership and the theme chosen by the company at ECR 2023: Unlocking the Invisible.

Bracco is offering hands-on experience to attendees with some of its products to show how they can improve their imaging services. Presentations made by the company’s experts illustrate the latest imaging technologies, innovations, and applications. Bracco’s booth at ECR 2023 offers a visually stimulating experience, showcasing its innovative approach to medical imaging. Visitors to the booth can explore how Bracco is Unlocking the invisible with advanced imaging solutions. The company’s interactive displays highlighting cutting-edge imaging technologies include 3D images and videos that showcase the power of AI and sustainability.

A live Q&A is also available in addition to scientific satellite symposia, featuring world-leading experts in the field of radiology and from Bracco. These symposia provide an invaluable opportunity to learn about the latest advances in imaging technology and discuss the future of the medical field. They focus on a new age of MR contrast imaging, on ultrasound (CEUS) as an asset to improve the workflow of patients with focal liver lesions, and finally on Photon-counting CT: a new challenge for contrast administration.

In partnership with the ESOR association, Bracco is re-launching the Under 40 program, which provides young professionals with the opportunity to connect, learn, and grow. This initiative will help to foster the next generation of radiologists and enable them to make the invisible visible. Sustainability and AI are two other themes featured at the Bracco booth. Bracco believes that green radiology should be a priority in the medical community, and has renewed its commitment to developing innovative solutions that are both effective and environmentally friendly. At ECR 2023, the company is sharing projects and efforts in the field of AI, new approaches and tools that are reshaping the future of health care with the goal to provide physicians with the innovative tools they need.

"Our partnership with the European Society of Radiology (ESR) is incredibly valuable," states Fulvio Renoldi Bracco, Vice President and CEO of Bracco Imaging. "We are thrilled to have the opportunity to attend ECR 2023 to demonstrate our dedication to providing physicians with the tools necessary to make precise diagnoses for the benefit of patients. We are also excited to present new initiatives to support young radiologists in their training and growth. We intend to be close to our community not only through cutting-edge products, but also by offering support for ongoing scientific education."

“Bracco has been an important long-term partner of the ESR, particularly in the fields of education, which plays such an important role in how we progress as a profession,” says Adrian Brady, ESR President. “It’s fantastic to see this cooperation develop further at ECR 2023, where we are excited to see Bracco unlock the invisible.”

Related Links:
Bracco Imaging S.p.A. 

Gold Supplier
Ultrasound System
Gold Supplier
Electrode Solution and Skin Prep
Gold Supplier
UGPIV Barrier and Securement
UltraDrape II
Wireless Flat Panel Detector
ExamVue 10" x 12" Glassless Substrate Wireless

Print article



view channel
Image: Intelligent NR provides high-quality diagnostic images containing significantly less grainy noise (Photo courtesy of Canon)

AI-Driven DR System Produces Higher Quality Images While Limiting Radiation Doses in Pediatric Patients

Ionizing radiation is a fundamental element in producing diagnostic X-rays, yet it's widely acknowledged for its cancer risk potential. Digital projection radiography, a vital imaging modality, accounts... Read more


view channel
Image: The researchers are using MRI-guided radiation therapy that pairs daily MRIs with radiation treatment (Photo courtesy of Sylvester)

AI Technique Automatically Traces Tumors in Large MRI Datasets to Guide Real-time Glioblastoma Treatment

Treating glioblastoma, a prevalent and aggressive brain cancer, involves the use of radiation therapy guided by CT imaging. While this method is effective in targeting radiation, it doesn't provide real-time... Read more


view channel
Image: The new ultrasound patch can measure how full the bladder is (Photo courtesy of MIT)

Ultrasound Patch Designed to Monitor Bladder and Kidney Health Could Enable Earlier Cancer Diagnosis

Bladder dysfunction and related health issues affect millions worldwide. Monitoring bladder volume is crucial for assessing kidney health. Traditionally, this requires a visit to a medical facility and... Read more

Nuclear Medicine

view channel
Image: A novel PET radiotracer facilitates early, noninvasive detection of IBD (Photo courtesy of Karmanos)

New PET Radiotracer Aids Early, Noninvasive Detection of Inflammatory Bowel Disease

Inflammatory bowel disease (IBD), which includes Crohn’s disease and ulcerative colitis, is an inflammatory condition of the gastrointestinal tract affecting roughly seven million individuals globally.... Read more

General/Advanced Imaging

view channel
Image: Artificial intelligence predicts therapy responses for ovarian cancer (Photo courtesy of 123RF)

AI Model Combines Blood Test and CT Scan Analysis to Predict Therapy Responses in Ovarian Cancer Patients

Ovarian cancer annually impacts thousands of women, with many diagnoses occurring at advanced stages due to subtle early symptoms. High-grade serous ovarian carcinoma, which accounts for 70-80% of ovarian... Read more

Imaging IT

view channel
Image: The new Medical Imaging Suite makes healthcare imaging data more accessible, interoperable and useful (Photo courtesy of Google Cloud)

New Google Cloud Medical Imaging Suite Makes Imaging Healthcare Data More Accessible

Medical imaging is a critical tool used to diagnose patients, and there are billions of medical images scanned globally each year. Imaging data accounts for about 90% of all healthcare data1 and, until... Read more

Industry News

view channel
Image: Attendees can discover innovative products and technology in the RSNA 2023 Technical Exhibits (Photo courtesy of RSNA)

RSNA 2023 Technical Exhibits to Offer Innovations in AI, 3D Printing and More

The 109th Scientific Assembly and Annual Meeting of the Radiological Society of North America (RSNA, Oak Brook, IL, USA) to be held in Chicago, Nov. 26 to 30 is all set to offer a vast array of medical... Read more
Copyright © 2000-2023 Globetech Media. All rights reserved.