We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies. Cookie Policy.

Features Partner Sites Information LinkXpress hp
Sign In
Advertise with Us
GLOBETECH PUBLISHING LLC

Bracco

Offers products, injectors and solutions portfolio for all diagnostic applications from constrast media to medical de... read more Featured Products: More products

Download Mobile App





Bracco Showcases Innovative Approach to Medical Imaging

By MedImaging International staff writers
Posted on 01 Mar 2023
Print article
Image: Bracco has chosen the theme ‘Unlocking the Invisible’ at ECR 2023 (Photo courtesy of Bracco)
Image: Bracco has chosen the theme ‘Unlocking the Invisible’ at ECR 2023 (Photo courtesy of Bracco)

Bracco Imaging S.p.A. (Milan, Italy) is featuring a wide range of products and solutions for all key diagnostic imaging modalities at ECR 2023 and showcasing its latest imaging systems and applications as well as new contrast agents and services. Bracco and the European Society of Radiology (ESR) have announced a longstanding partnership and the theme chosen by the company at ECR 2023: Unlocking the Invisible.

Bracco is offering hands-on experience to attendees with some of its products to show how they can improve their imaging services. Presentations made by the company’s experts illustrate the latest imaging technologies, innovations, and applications. Bracco’s booth at ECR 2023 offers a visually stimulating experience, showcasing its innovative approach to medical imaging. Visitors to the booth can explore how Bracco is Unlocking the invisible with advanced imaging solutions. The company’s interactive displays highlighting cutting-edge imaging technologies include 3D images and videos that showcase the power of AI and sustainability.

A live Q&A is also available in addition to scientific satellite symposia, featuring world-leading experts in the field of radiology and from Bracco. These symposia provide an invaluable opportunity to learn about the latest advances in imaging technology and discuss the future of the medical field. They focus on a new age of MR contrast imaging, on ultrasound (CEUS) as an asset to improve the workflow of patients with focal liver lesions, and finally on Photon-counting CT: a new challenge for contrast administration.

In partnership with the ESOR association, Bracco is re-launching the Under 40 program, which provides young professionals with the opportunity to connect, learn, and grow. This initiative will help to foster the next generation of radiologists and enable them to make the invisible visible. Sustainability and AI are two other themes featured at the Bracco booth. Bracco believes that green radiology should be a priority in the medical community, and has renewed its commitment to developing innovative solutions that are both effective and environmentally friendly. At ECR 2023, the company is sharing projects and efforts in the field of AI, new approaches and tools that are reshaping the future of health care with the goal to provide physicians with the innovative tools they need.

"Our partnership with the European Society of Radiology (ESR) is incredibly valuable," states Fulvio Renoldi Bracco, Vice President and CEO of Bracco Imaging. "We are thrilled to have the opportunity to attend ECR 2023 to demonstrate our dedication to providing physicians with the tools necessary to make precise diagnoses for the benefit of patients. We are also excited to present new initiatives to support young radiologists in their training and growth. We intend to be close to our community not only through cutting-edge products, but also by offering support for ongoing scientific education."

“Bracco has been an important long-term partner of the ESR, particularly in the fields of education, which plays such an important role in how we progress as a profession,” says Adrian Brady, ESR President. “It’s fantastic to see this cooperation develop further at ECR 2023, where we are excited to see Bracco unlock the invisible.”

Related Links:
Bracco Imaging S.p.A. 

New
Gold Member
X-Ray QA Meter
T3 AD Pro
Ultrasound Color LCD
U156W
Silver Member
Radiographic Positioning Equipment
2-Step Multiview Positioning Platform
1.5T MRI Scanner
MAGNETOM Amira

Print article
Radcal

Channels

MRI

view channel
Image: MRI-linac allows clinicians to see what’s going on in the brain for the first time (Photo courtesy of Sylvester Comprehensive Cancer Center)

MRI Provides Early Warning System for Glioblastoma Growth

A new study has demonstrated the potential of combining imaging with radiation to shape glioblastoma treatment in real time. The research is the first to quantify tumor changes in glioblastoma patients... Read more

Ultrasound

view channel
Image: Disease captured by the hand-held 3D photoacoustic scanner (Photo courtesy of Dr. Nam Huynh)

Medical Imaging Breakthrough to Revolutionize Cancer and Arthritis Diagnosis

Photoacoustic tomography (PAT) imaging uses laser-generated ultrasound waves to detect subtle changes in small veins and arteries, typically less than a millimeter in size and up to 15mm deep in human tissues.... Read more

Nuclear Medicine

view channel
Image: A new biomarker makes it easier to distinguish between Alzheimer’s and primary tauopathy (Photo courtesy of Shutterstock)

Diagnostic Algorithm Distinguishes Between Alzheimer’s and Primary Tauopathy Using PET Scans

Patients often present at university hospitals with diseases so rare and specific that they are scarcely recognized by physicians in private practice. Primary 4-repeat tauopathies are a notable example.... Read more

General/Advanced Imaging

view channel
Image: A kidney showing positive [89Zr]Zr-girentuximab PET and histologically confirmed clear-cell renal cell carcinoma (Photo courtesy of Dr. Brian Shuch/UCLA Health)

Non-Invasive Imaging Technique Accurately Detects Aggressive Kidney Cancer

Kidney cancers, known as renal cell carcinomas, account for 90% of solid kidney tumors, with over 81,000 new cases diagnosed annually in the United States. Among the various types, clear-cell renal cell... Read more

Imaging IT

view channel
Image: The new Medical Imaging Suite makes healthcare imaging data more accessible, interoperable and useful (Photo courtesy of Google Cloud)

New Google Cloud Medical Imaging Suite Makes Imaging Healthcare Data More Accessible

Medical imaging is a critical tool used to diagnose patients, and there are billions of medical images scanned globally each year. Imaging data accounts for about 90% of all healthcare data1 and, until... Read more

Industry News

view channel
Image: Focused ultrasound therapy is poised to become an essential tool in every hospital, cancer care center and physician office (Photo courtesy of Arrayus)

Bracco Collaborates with Arrayus on Microbubble-Assisted Focused Ultrasound Therapy for Pancreatic Cancer

Pancreatic cancer remains one of the most difficult cancers to treat due to its dense tissue structure, which limits the effectiveness of traditional drug therapies. Bracco Imaging S.A. (Milan, Italy)... Read more
Copyright © 2000-2024 Globetech Media. All rights reserved.