Advanced features and brand name were ranked least important, according to the results from a new market report by InMedica (Wellingborough, UK), an international market research company. Working in partnership with a number of leading equipment manufacturers, InMedica designed a questionnaire to gather feedback from Western European radiologists using ultrasound-imaging equipment.

“These results highlight the increasing pressure radiologists are under due to declining reimbursement rates in Western Europe” commented Kelly Barritt, senior market analyst at InMedica. “Radiologists are looking for ‘cost-effective’ ultrasound systems that can perform multiple examination types, but without paying premium prices.” Other trends highlighted in the reports included the positive impact of improved visualization software for safer and more efficient ultrasound-guided procedures.

In spite of these positive results, nearly one-third of radiologists called for further improvements in workflow efficiency. The majority added that less complex analysis tools, more intelligent and “intuitive” user interfaces, and improved software and control panels would make ultrasound easier to use. Further system “features, settings, and operation” were also ranked highest in the “most desired” additional training sought by radiologists.

Physician’s opinions were collected on the equipment they were using and the examinations performed. Views on system improvements and effect on workflow, future expectations for portable and hand-carried systems, training, and after sales service were also sought, as well as factors influencing purchasing decisions.

InMedica is the brand name of IMS Research’s medical research group. The company publishes in-depth market research on clinical care devices, consumer medical devices, medical imaging and healthcare information technology (IT), and telehealth. InMedica offers clients complete coverage of the global market, with reports on high growth regions, such as China, Eastern Europe, and the Middle East.

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